Wave Company is preparing to showcase its latest advancements in smart activewear and fitness technology at SPOEX 2025, Korea’s premier sports and leisure trade exhibition, taking place from February 27 to March 2 at the COEX Convention Center in Seoul. The company will present its innovations at Booth AG600 in Hall A, engaging with industry leaders, international buyers, influencers, and fitness enthusiasts.
Recognized as one of Asia’s top sports expos, SPOEX serves as a major platform for innovation across fitness, wellness, and active lifestyle sectors. This year, Wave Company will spotlight its flagship brand Wavewear, the AI-powered fitness solution TracMe, and a range of new products designed to optimize performance and recovery.
Wavewear stands out for its “smart balance support” system, which integrates kinesiology-inspired technology directly into its garments. Mimicking therapeutic taping techniques, the apparel delivers targeted joint and muscle support, helping reduce the risk of injury while enhancing stability during physical activity. This functionality has made Wavewear increasingly popular among athletes and active individuals seeking both performance and comfort.
Wave Company has recently accelerated its global expansion efforts, most notably with the launch of Wavewear UK in early 2024. The brand gained international exposure through its participation in HYROX, a globally recognized fitness competition, where its products were tested under real-world, high-intensity conditions by elite athletes.
In addition to its apparel line, Wave Company will highlight TracMe, its intelligent fitness assistant powered by the proprietary TracSil soft sensor. The technology enables accurate joint angle tracking and real-time motion analysis, delivering personalized, AI-driven coaching. With wide-ranging applications in rehabilitation, elder care, fitness training, and weight management, TracMe represents a significant leap in the integration of wearable tech and health solutions.
On the domestic front, Wave Company continues to grow its presence through strategic partnerships with leading sports brands, including MIKASA and D&M, strengthening its role in professional volleyball and the broader Korean sportswear industry.
A company representative shared,
“SPOEX provides an exceptional opportunity to connect with global audiences, introduce our latest innovations, and reinforce Wavewear’s identity as a pioneer in smart fitness and wearable technology.”
As demand for intelligent fitness solutions rises worldwide, Wave Company’s presence at SPOEX 2025 is expected to further solidify its position as a leader in next-generation activewear and digital health innovation.