Launch of Iron Squad W × WaveWear Collaboration for Fleece Taping Compression Wear

Launch of Iron Squad W × WaveWear Collaboration for Fleece Taping Compression Wear

Taping Compression Sportswear Brand WaveWear Launches the First Fleece Line

Collaboration with Iron Squad W, Introducing New Winter Fleece Leggings & Tops
Iron Squad Pop-up Zone at The Hyundai Seoul, for 14 days from Oct. 18 - Oct. 31
The Iron Squad returns for its fourth season as 'Iron Squad W,' South Korea's first military survival show featuring the nation's top elite female soldiers. This season presents an unprecedented scale, featuring elite female soldiers from the land, sea, and air forces as they engage in intense missions and survival challenges. It marks the first time in broadcast history that an intense competition between top female units is taking place. The battle is intensifying as each unit fights for the title of the "Strongest Female Unit". 'Iron Squad W' premiered on Channel A with a strong performance, earning an impressive 4.1% rating. Nielsen Korea reports that the nationwide viewership is holding steady at an average of 3%, with expectations for further growth in the ratings.
'Iron Squad W' is the first female soldier special in the 'Iron Squad' series, a signature variety show on Channel A. This program includes elite female soldiers teaming up to fight for the honor of their respective units. Directed by PD Shin Jae-ho, who successfully led 'Iron Squad' 1 to 3, and written by writer Kang Sook-kyung, who worked on 'Iron Squad' 1-2 and Netflix's 'Physical 100,' the show is already attracting enthusiastic viewer interest. The show is hosted by Kim Sung-joo, Kim Hee-chul, Kim Dong-hyun, Chuu, and Jang Eun-sil, a former national wrestling champion, with Choi Young-jae returning as the master guiding the field and studio segments. Contestants include 707 Gang Eun-mi, Park Bo-ram, Lee Hyun-sun, Jeon Min-sun; Marines Park Min-hee, Cho Ah-ra, Lee Soo-yeon, Yoon Jae-in; Special Forces Kim Ji-eun, Woo Hee-jun, Yang Hae-joo, Jeong Yu-ri; Navy Won Cho-hee, Shin Jeong-min, Park Hye-in, Pyo Yoo-mi; Army Kwak Sun-hee, Han Soo-bin, Lee Uh-jin, Jeon Yoo-jin; and Special Mission Unit members Cho Sung-won, Moon Ji-young, Kim Ah-ran, and Yang Ji-ni.

Wave Company, the parent company of the Korean sportswear brand WaveWear, provides kinesiology taping sleeves, compression wear, and leggings, catering to both domestic and international markets. At CES 2024, Wave Company showcased its innovative smart textile technology, integrated with bio-measuring devices, and their exclusive fitness platform ‘TracMe,’ earning an Innovation Award. The brand launched at Lotte Hi-Mart in Busan’s Gwangbok branch earlier this year and plans to expand to the Incheon Juan branch at the end of October, establishing its reputation for technological excellence and competitive products.

Wave Company introduces its new winter fleece line, as a collaboration product at the Iron Squad pop-up store. Held at The Hyundai Seoul's B1 Event Hall, the Iron Squad pop-up store runs for 14 days, from October 18 (Friday) to October 31 (Thursday). During this event, the Iron Squad W × WaveWear collaboration products will be available at discounted prices as part of the launch celebration.

The WaveWear winter fleece collection is designed to fulfill consumer needs for compression gear suitable for workouts in coller and colder weather conditions. Leveraging the strong concept of Channel A's 'Iron Squad W' as its key selling point, Wave Company anticipates that the product will gain popularity. Additionally, the product, being entirely designed and manufactured in Korea, has earned the 'ALL IN KOREA' certification from the Korea Fashion Industry Association, affirming its authenticity. A Wave Company representative expressed, "We are delighted with the success of 'Iron Squad W' and hope that the Iron Squad W × Wavewear fleece collaboration will enable fitness enthusiasts to stay focused on their outdoor workouts this winter without concerns about the cold.

Source: StartupN (https://www.startupn.kr/news/articleView.html?idxno=48630)

Back to blog