Wave Company has officially advanced to the prestigious ‘Brand New’ category at ISPO Munich 2024, thanks to its groundbreaking AI fitness assistant solution, TracMe. Held in Munich, Germany, from December 3 to 5, ISPO is a premier global sports trade fair that brings together leading brands, manufacturers, and innovators from around the world.
TracMe is an AI-powered fitness platform that automatically counts, tracks, and analyzes users’ workouts, delivering real-time, personalized insights to enhance performance. With its intuitive design and advanced data analysis capabilities, TracMe has positioned itself at the forefront of fitness technology.
This recognition marks the first time a Korean company has reached the finals in the Brand-New category under Sports Technology & Platforms, a segment known for spotlighting startups and innovations that demonstrate outstanding creativity, technical excellence, and strong market potential.
Wave Company’s inclusion in this category underscores its commitment to advancing next-generation sportswear and smart wearable technology. The company previously earned global attention with TracMe’s CES 2024 Innovation Award in the Digital Health category, further validating its technological leadership.
Nancy Cho, CEO of Wave Company, commented:
“Being selected as a finalist in the ‘Brand New’ category at ISPO 2024 is a testament to the innovation and global potential of our technology. We are committed to establishing Wave Company as a leader in smartwear and healthcare solutions on the global stage.”
With a growing reputation for innovation, Wave Company continues to pave the way for AI-driven health and fitness solutions worldwide.