You're probably concerned about the type of clothing we want to sell and what trends our audience would be into since you have entered this page.

Sustainability is a challenging topic to pin down when trying to build a sustainable business in an unsustainable industry but various approaches could help define it. Fast fashion has always been a number 1 issue in the fashion industry as mass-produced clothes have always had a huge impact on the environment. 

In addition to environmental issues, fast fashion garments spark a lot of ethical concerns. You may ask yourself, how is WaveWear any better or different from others?

Fortunately, WaveWear's core technology BWAS was developed for the purpose of kinesiology taping. It is reusable again and again and is stronger than fabric itself. Thus, we can save disposable tapes that must be discarded after only one use. With our small actions, we can create a new wave. 

However, we do plan on making more changes to the environment. All you have to do is wait and see what happens.