About WaveWear

About WaveWear

Everyone deserves to move their best. We build wear that supports your body to make it happen.

Our vision

A world where nothing holds you back.

Our mission

We support every body* to move its best.

*Every body is built to move.

What we make

Stress-free Comfort & Recovery Performance Wear

Our values

What we stand for

  • 01

    Built for your body

    Every product starts with a real athlete’s real discomfort.

  • 02

    Proven, not promised

    We only claim what we’ve tested.

  • 03

    Support, reimagined

    We rethink how the body gets support, from the ground up.

  • 04

    Made to last

    Not single-use. Made to move with you for the long run.

Our brand

The Waves Behind WaveWear

The name “WaveWear” tells our story. Our proprietary AlignX™ adhesive silicone technology is applied to fabric in flowing wave patterns—just like professional kinesiology tape—providing targeted support exactly where your body needs it.

But here's what makes us different: instead of throwing away tape after every use, our reusable compression activewear delivers the same professional-grade kinesiology support wash after wash. Wear it for training, recovery, or daily movement. The result? Support that moves with you, comfort that lasts through the day, and a sustainable alternative to wasteful single-use tape. That's the WaveWear difference.

Close-up of the wave-shaped AlignX silicone pattern on WaveWear compression leggings at the knee and calf

Our team

Designed and Made in Korea

Based in South Korea, our specialized 20-person team brings expertise in kinesiology science, textile engineering, and compression garment design. From fabric selection to the placement of our kinesiology support, every WaveWear product undergoes rigorous testing to ensure our compression technology delivers consistent support and comfort.

Since 2018, we've grown from a two-person startup to an international compression activewear brand, with a commitment to innovation and quality that drives everything we do.

A WaveWear team member reviewing a garment pattern on a computer screen

At a glance

Since 2018

  • Runner wearing the WaveWear K2 knee sleeve

    From Knee Braces to Activewear

    WaveWear started with knee braces and has since expanded to include a variety of sleeve supports, leggings, and athleisure gym wear.

    Shop sleeves
  • Athletes testing WaveWear on lab equipment

    8+ Years of R&D

    After extensive research and development, we created and tested products using adhesive silicone specially designed for fabric.

    See our test results
  • World map

    Sold in 8 Countries

    South Korea, UK, USA, Ireland, Italy, Slovakia, Malaysia, and Vietnam.

    Find a store
  • Misty forest on a mountain slope

    Caring for Our Environment

    Sustainability is a high priority at WaveWear, and in a world with growing environmental concern, WaveWear offers a sustainable alternative to kinesiology tape.

    Our sustainability

Our story

Meet our founder

WaveWear began with a problem our founder, Nancy Cho, knew firsthand as an avid runner. Read how it grew from early prototypes to the WaveWear you can wear today.

WaveWear founder Nancy Cho talking with a visitor at an exhibition booth

From our blog

WaveWear Stories

  • AlignX

    From Tape to Tech: Wave Company Reinvents Supportwear with AlignX

    Read more
  • DESCENTE and WaveWear co-branded black calf sleeves with reflective lines

    WaveWear × DESCENTE Launch Premium Calf Sleeve with Reflective Film Technology

    Read more
  • Wave Company at an exhibition

    Shaping the Future of Fitness: Wave Company’s Smartwear Revolution

    Read more

Find Your WaveWear

Explore kinesiology sleeves and compression activewear for the way you move.